Mobilising
We spread our enthusiasm for our mission to the people around us and encourage them to pursue theirs as well. We are always on the move and are not put off by hardship.
We’re always on the move. That’s why we are evolving our brand to bring us even closer to cities, to people, to you. Our journey starts with an app—and will take us further than ever before.
SAME CHALLENGE, NEW IDENTITY
At Cabify, we believe that mobility and technology have the power to deliver economic, social, and environmental value. We have redesigned our brand identity to further enhance our users’ experience.
EVOLVING WITHOUT EVER LOSING OUR ESSENCE
For this global evolution of Cabify’s positioning and brand identity, we have harnessed our in-house talent. The repositioning of the brand strategy has been led internally by the Cabify team with the support of strategic consultancy firm BrandFor. Meanwhile, the verbal and visual identity has been developed entirely by Cabify’s content and design teams. We have worked on the evolution of our brand’s main elements: logo, typography, colour, iconography, illustration, photography, animation, and tone of communication, as well as its activation at all points of contact and in all markets where we are present.
This new identity consolidates everything we have built so far. It respects our past while building on each of the elements to ensure a strong brand identity that conveys safety and facilitates the mobility of people. The evolution of the visual and verbal identity is in line with our mobilising, professional, committed, and creative brand personality.
THIS IS WHO WE ARE AND THIS IS HOW WE EXPRESS OURSELVES
It’s a reflection of who we are, what we do, and what we believe in. We want people to read us and think, “That’s really Cabify”.
We spread our enthusiasm for our mission to the people around us and encourage them to pursue theirs as well. We are always on the move and are not put off by hardship.
We care about our community. For this reason, we have got to know our users and our cities well. We work to provide them with safe and sustainable solutions of high quality.
We are driven by our vision to make cities a better place to live. We are strongly committed to this vision and everything we do is guided by it.
We know there is another way of doing things. That’s why we are always testing, imagining, transforming, and pursuing new ideas that enable us to deliver better experiences.
A BRANDING SYSTEM WHERE WE ALL HAVE A PLACE
The city is the key to this new line: more human, and closer. It puts users front and centre and makes the street our main stage. The objective? To gain clarity, simplicity, and proximity. Through this evolution, we create a common system for all our products, communications, and markets. This means we can ensure that all channels share the same visual elements and deliver a consistent user experience across all our points of contact, from the first city to the last.
Our branding system is like us: vital and dynamic. It evolves with cities and their people, and so is scalable (maintaining its strength even where the format is changed), clear, accessible, and flexible. Plus, it moves—so as not to be left behind in a constantly changing world.
WANT TO FIND OUT MORE?
Get to know the principles and guidelines we follow to build Cabify’s identity.
